Trends in the Makeup Brush Industry for 2025

In recent years, with the rapid economic development, people have increasingly focused on their personal image, leading to a booming beauty industry and a flourishing related industrial chain. Entering 2025, the category of makeup brushes is also undergoing new transformations. For professionals in the beauty industry, understanding the current trends in makeup brushes will directly impact your business development. Next, we will discuss based on big data, AI recommendations, and results from beauty expos to help you quickly grasp the latest dynamics of the makeup brush market and show how manufacturers like SHIMMER BRUSH define and lead industry trends.

1. Environmental Protection Concepts Continue to Resonate with Consumers

Environmental sustainability has been one of the most notable topics since the beginning of the 21st century, involving a widespread transformation and trend. For a product to succeed, it must embody sustainable development principles and integrate them into its design. Makeup brushes are no exception.

End consumers are paying more attention to the durability and reusability of makeup brushes. Therefore, natural and renewable wooden handles continue to be popular choices for makeup brushes, with plant-based biodegradable materials gradually becoming mainstream.

Vegan or cruelty-free bristles have become the preferred material for most consumers. These materials are often more affordable, and with technological advancements, synthetic fibers (nylon bristles) can now rival animal hair in terms of feel. Animal hair is typically reserved for high-end luxury makeup brush lines, provided that it comes from ethical sources.

Recommendation: Using eco-friendly materials will gain more consumer recognition for your brand and fully demonstrate social responsibility. At SHIMMER BRUSH, we offer a variety of sustainable materials such as bamboo, antibacterial synthetic fibers, and biodegradable synthetic resins. We understand that sustainability brings significant changes to our environment and customers.

2. Minimalist and Portable Products Gain Popularity

In the post-pandemic era, people are more inclined towards nature, favoring outdoor activities, travel, and slow living. Therefore, minimalist and portable designs in makeup brushes are more suitable for short trips, business travels, and outdoor environments.

Multi-functional makeup brushes have achieved great success in recent years, such as dual-ended brushes with one side being a powder brush and the other a foundation brush. Such products not only save costs but also provide richer functionalities for consumers.

Portable makeup brushes often come with a compact storage bag, which tends to appeal more to younger users.

3. High-Quality and Personalized Products

With the rise of social media, consumers place greater emphasis on product uniqueness. Novel and high-quality products are more readily accepted. Big data and sales data from e-commerce platforms show that consumers prefer to buy individual makeup brushes and create their own customized sets rather than purchasing pre-packaged sets with numerous brushes.

Some traditional makeup brush sets include brushes that may not be necessary for all consumers, leading to waste and increased costs. A successful example is a client who customized a set of premium makeup brushes with over 30 different types, allowing consumers to freely assemble the desired set. This product strategy offers flexibility and supports personalized customization.

At SHIMMER BRUSH, we leverage professional designers to create products aligned with brand positioning and offer minimum order quantities to help you rapidly develop new products, reduce inventory pressure, and test market response.

More and more clients consider extensive customization options when selecting suppliers, including aspects such as materials, colors, and packaging. Simultaneously, quality must be assured. As a professional makeup brush manufacturer, SHIMMER BRUSH takes pride in setting industry standards and providing diverse design solutions to meet each brand's vision.

As the first quarter of 2025 is about to end, now is the time to start your makeup brush business! Providing high-quality professional makeup brushes to global beauty brands has always been our vision. Contact us now for the best quotes and free samples! Let's create more stories about beauty together in 2025.

Best regards,
The SHIMMER BRUSH Team